Practical ideas for hair and beauty salon owners An initiative of ES Content

Challenges you face as a salon owner

Four pressures show up in almost every hair and beauty salon. Naming them clearly is the first step to easing them.

Staff turnover

You train someone, they grow in skill and confidence, and then they leave. Sometimes it is for a competitor, sometimes for their own chair. Sometimes they stay but stop growing. Either way, a departure takes skills, clients and the time you invested with it.

Development that only lives in your head and on the salon floor is hard to pass on and hard to keep.

To sit with: What do I do today to develop my team, and what happens to that investment when someone leaves?

Time tied to income

Your income is earned one appointment at a time. Growth then tends to mean longer hours or another chair, not a different kind of business.

It is a strong foundation, but it has a ceiling: the number of hours in your week.

To sit with: Which part of my income would still arrive if I took a week off?

Empty chairs and unused space

Your chairs, basins and treatment rooms sit empty on quiet days, early mornings and evenings. Your rent and utilities do not go quiet with them.

Space is one of the most overlooked assets in a salon. It is easy to see it only as a place for appointments.

To sit with: When is my space quietest, and what else could happen in it?

Income that relies on services

When nearly all your income comes from services, everything depends on bookings, on the people delivering them and on clients keeping the same spending habits.

A slow month, a key stylist leaving or clients cutting back can be felt immediately.

To sit with: If services dropped by a fifth next quarter, what else would carry the business?