Should you add a tanning service to your beauty salon?

Many beauty salon owners eventually ask themselves the same question: “Should we start offering tanning?” It’s a fair question. Tanning can be a strong complementary service, but it isn’t automatically the right move for every salon.

Why many salons choose to add tanning

Spray tanning and professional sunbeds fit naturally alongside waxing, facials, nails and body treatments. Clients already come to you for confidence and self-care. A beautiful, even tan often becomes the finishing touch before holidays, events or summer.

When done well, tanning can:

• Increase average spend per client
• Encourage more frequent visits (especially with packages)
• Create a point of difference if local competition doesn’t offer it
• Generate retail opportunities (aftercare products, lotions, mitts)

Important things to consider first

Before investing, it’s worth looking at a few practical points:

• Space & ventilation: Spray tanning needs a dedicated area with good extraction
• Training: Consistent, streak-free results matter. Invest in proper training for your team
• Client demand: Speak to your existing clients. A quick survey or informal chat often gives a clear answer
• Maintenance & hygiene: Sunbeds require strict cleaning protocols and regular servicing

A balanced approach

You don’t have to jump in with both spray tanning and sunbeds on day one. Many salons start with spray tanning only: lower investment, flexible, and popular with clients who prefer a sun-free option.

If your clients already trust you for their beauty treatments, they are often happy to book tanning with you too. It becomes another way you help them feel their best.

Final thought

Adding a tanning service can be a smart, profitable step when it aligns with your salon’s style and your clients’ needs. The key is to introduce it thoughtfully, train properly, and price it with the same confidence you apply to your other services.

Ask yourself: Would tanning complement what you already offer? Only you and your clients can answer that, but it’s definitely worth exploring.